06037cam a2201585 4500 595650838 TxAuBib 20220529120000.0 ||||||s2019||||||||||||||||||||||||und|u 9781400211951 1400211956 62ec4e0d-15ff-4537-bc74-6c6fa8e78fe1 OverDrive (Reserve ID) 4395695 OverDrive (Product ID) TxAuBib Hall, Kindra. Stories That Stick [Libby] : How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business. Harpercollins Leadership, 2019. MBA. Coaching. market. value. calling. relationship. selling. habit. transform. personal. Influence. sales book. presenting. presentation. habits. medium. growth. Business. self. money. work. speaking. Nonfiction. Chip. Audience. brand. speaker. telemarketing. structure. Storytelling. Writing. sales. Public Speaking. branding. public. Professional. Marketing. Economy. Connect. marketing books. training. target. customer. stick. consumer . improvement. founder. create. relation. advertising. Creativity. Entrepreneurship. promotion. Meeting. psychology. Sale. press. PR . communication skills. improve. Innovation. management. self help. communication. Release. framework. dollar. networking. Men. Self Improvement. how to. self help books. skill. Career. purpose. Leadership. persuasion. Motivational. Donald. story. Digital. Economics. motivation. social. buyer. seller. sales books. woman. motivational books. businesswoman. funnel. business books. management books. 2020. self improvement books. economics books. leadership books. 2022. comm. motivational books for women. motivational books for men. self development books. storybrand. story brand. storysteller. your next 5 moves. Format: OverDrive OverDrive MP3 Audiobook, Filesize: 199MB. Format: OverDrive OverDrive Listen, Filesize: 199MB. Business. Nonfiction. Sales & Marketing. HTML:<p><strong>You've heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them?</strong></p> <p>Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world's most effective business storytelling strategies.</p> <p>Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:</p> <li>the Value Story, to convince customers they need what you provide;</li> <li>the Founder Story, to persuade investors and customers your organization is worth the investment;</li> <li>the Purpose Story, to align and inspire your employees and internal customers; and</li> <li>the Customer Story, to allow those who use your product or service to share their authentic experiences with others.</li> <p>Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.</p> <p>Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?</p>. Media Type: Audiobook. Importer Version: 2014-01-08.01 Import Date: 2022-07-28 20:00:02. https://excerpts.cdn.overdrive.com/FormatType-425/0409-1/4395695-StoriesThatStick.mp3 Excerpt (OverDrive MP3 Audiobook) https://samples.overdrive.com/?crid=62ec4e0d-15ff-4537-bc74-6c6fa8e78fe1&.epub-sample.overdrive.com Excerpt (OverDrive MP3 Audiobook) https://excerpts.cdn.overdrive.com/FormatType-425/0409-1/4395695-StoriesThatStick.mp3 Excerpt (OverDrive Listen) https://samples.overdrive.com/?crid=62ec4e0d-15ff-4537-bc74-6c6fa8e78fe1&.epub-sample.overdrive.com Excerpt (OverDrive Listen)